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From e-commerce and lead nurturing strategy to B2C Telemarketing List buyer personas. And from customer journey mapping to conversion optimization. Curious? Dilemmas, mistakes, pitfalls and setbacks. You can sweep them under the rug or hide them – or on the contrary, communicate them in your company story or stories. huh? Just throw mistakes out into B2C Telemarketing List the world and show them off? Most companies would rather not do that. They B2C Telemarketing List prefer to keep their dirty laundry to themselves. But it can also be different. Storytelling is a very effective means of telling not only about successes but also about setbacks. Therefore, also communicate about setbacks, dilemmas and pitfalls.