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Practical example: a happy birthday email Tools you'll need to get started Step 1: Design your email in the drag and drop editor Step #2: Create and customize your custom image with NiftyImages Step 3: Add the custom image to your email Conclusion: design your next personalized email Today's personalized emails are filled with dynamic content. Take a look at the number of emails in your inbox that include personalized content tailored to your needs. It can be as simple as seeing your first name on more advanced product recommendations, advertisements, and even full pictures! This article originally appeared on our sister blog Email Design Workshop Thanks to many E-Commerce Photo Editing Service online tools, adding dynamic content to our email campaigns becomes easier and more accessible, as we will see in this email design workshop. You can actually take any image from your email campaigns and turn it into a personalized, dynamic image.
Your followers will see their own name displayed, as shown below with this happy birthday image from NiftyImages: Custom picture Practical example: a happy birthday email Take this happy birthday email from Stitch Fix , an online fashion brand. Birthdays are a great opportunity to connect on a personal level with your followers. They'll love knowing you're thinking of them and happy to see a personal offer on their special day. If you're not sending a personalized birthday email yet, now's the time to start, because personalized birthday emails have a 179% higher click-through rate than promotional emails . classics. Custom Image Example We'll take the static birthday cake image from the Stitch Fix email and turn it into a dynamic, personalized image that will show your subscriber's first name. This is what the completed email looks like in my inbox with my name, Kelly: